By Steven Wagenheim
As a consumer, we love choices. Nobody wants to walk into a store and have only one choice of a product. What if we don't like that one? What then? So choices are important. However, at what point do choices become so overwhelming that we end up confused and ultimately end up without making a purchase. So, how many choices are too many? How many are not enough? Well, it kind of depends on what the situation is. This article is going to give a few examples so you can see that there isn't a right or wrong here.
Let's start off with a simple sales page that's selling one product. On the surface, it would seem that this leaves the prospect only one choice. Well, actually, that's not true. A sales page, at minimum, leaves the prospect with two choices...buy or don't buy. The reason I say "at minimum" is because a sales page can be setup to offer the prospect several choices.
For example, you could sell a product that teaches the prospect how to take advantage of a certain marketing niche as one choice AND...as another choice...offer them a membership that actually gives them information on a daily basis that will show them what niches they should target each day. This is actually the purpose of one of my products on Google Trends. So in this case, the prospect has three choices, one of course being not to purchase.
But what about getting into multiple choices? An example of this would be the review site. This is a site where we review several products that cater so solving one problem. Each product is rated on some kind of scale, say from 1-5, and then, the prospect can read each review and decide which product they want to purchase...or none of them at all. I've seen some review sites that have had dozens of products for one particular problem.
Okay, so the question is...how effective or ineffective is this approach? Well, the only way you're going to find out is to test it. Put a site up with multiple reviews and see what your overall conversion percentage is. For example, if you get 100 visitors and get one sale from product 1, two sales from product 2 and one sale from product 3, that's an overall 5% conversion for the three products. If you add more products and your conversion goes up, then keep adding products until conversion drops.
It isn't an exact science. But eventually, each person is going to reach a point where they are presented with too many choices and end up leaving your site without making a purchase. When you reach the point where your conversion drops to zero, that's when you know you've gone beyond the bounds of what the average person would consider acceptable.
To YOUR Success,
Steven Wagenheim
Tired of spinning your wheels trying to get your marketing off the ground? Haven't got a clue what you're doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you've been looking for.
Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim
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vineri, 6 august 2010
marți, 3 august 2010
Change Your Thinking - It Could Change Your Life
By Zak Alonso
Is your life is a rut, or are you just in a job that's going nowhere, or, like me, were actually doing very well but basically marketing a product that nobody wanted in a recession, like real estate. If you have talent and don't mind hard work for high reward then it's time to change your thinking as it could well change your life.
The reality here is that there are so many people and so many people putting there energies into careers and companies that have to be more and more competitive in a shrinking market and that's the case almost everywhere. Just think about this for a minute.
1 China is the number one English speaking country in the world
2 25% of India's population with the highest IQs is more than the total population than the USA. This means India has more Honours Kids than America has Kids
3 The Ten in demand jobs in 2010 did not exist in 2004
4 We are currently training students for jobs that don't exist using technologies that haven't been invented.
5 1 in 4 Workers have been with there employer less than a year.
6 1in 8 Couple in the USA who married last year met online.
7 In 2009 there were 31 Billion searches on Google every month in 2006 that was 2.7 Billion.
8 The Number of internet devices In 1984 was 1000, in 1992 One Million and in 2010 one thousand Million
So what does that tell you? For me it tells us the world is a moving target and there is one stand out growth business when all the other business's in the world are contracting and that's the internet and that is a moving target that is changing daily but for those of you who are able to grasp this nettle and change your thinking then you truly have a wonderful opportunity ahead of you.
The only problem is the real new prospects in the brand new Gold Rush are also mixed with some blatant rip off merchants but if you do your research correctly and look at the real opportunities that represent real work for real money with a new way of thinking then you could be earning 6 figures a month in no time at all.
So do you have what it takes to change your thinking and change your life?
If your want to know exactly how change your thinking can really help you contact Zak Alonso at his blog alternatively have a look at how you can change your life online
Article Source: http://EzineArticles.com/?expert=Zak_Alonso
Is your life is a rut, or are you just in a job that's going nowhere, or, like me, were actually doing very well but basically marketing a product that nobody wanted in a recession, like real estate. If you have talent and don't mind hard work for high reward then it's time to change your thinking as it could well change your life.
The reality here is that there are so many people and so many people putting there energies into careers and companies that have to be more and more competitive in a shrinking market and that's the case almost everywhere. Just think about this for a minute.
1 China is the number one English speaking country in the world
2 25% of India's population with the highest IQs is more than the total population than the USA. This means India has more Honours Kids than America has Kids
3 The Ten in demand jobs in 2010 did not exist in 2004
4 We are currently training students for jobs that don't exist using technologies that haven't been invented.
5 1 in 4 Workers have been with there employer less than a year.
6 1in 8 Couple in the USA who married last year met online.
7 In 2009 there were 31 Billion searches on Google every month in 2006 that was 2.7 Billion.
8 The Number of internet devices In 1984 was 1000, in 1992 One Million and in 2010 one thousand Million
So what does that tell you? For me it tells us the world is a moving target and there is one stand out growth business when all the other business's in the world are contracting and that's the internet and that is a moving target that is changing daily but for those of you who are able to grasp this nettle and change your thinking then you truly have a wonderful opportunity ahead of you.
The only problem is the real new prospects in the brand new Gold Rush are also mixed with some blatant rip off merchants but if you do your research correctly and look at the real opportunities that represent real work for real money with a new way of thinking then you could be earning 6 figures a month in no time at all.
So do you have what it takes to change your thinking and change your life?
If your want to know exactly how change your thinking can really help you contact Zak Alonso at his blog alternatively have a look at how you can change your life online
Article Source: http://EzineArticles.com/?expert=Zak_Alonso
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